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Throughout this course you have been preparing separate
components of a comprehensive 2,500-word financial analysis (excluding
tables, figures, and addenda) of a chosen company following the
nine-step assessment process detailed in Assessing a Company’s Future Financial Health.
There are three parts to the final component assignment of the case study.
Part One (Case Study Component 4)
Apply the final three steps of the nine-step assessment process to develop a 750-word analysis of your chosen company: Southwest Airlines
- Viability of the 3-5 Year Plan
- Stress Test Under Scenarios of Adversity
- Current Financing Plan
Access the three prior component assignments, that you submitted in Topics 2, 4, and 6.
Integrate these three assignments into the final case study submission
along with the Component 4 assignment in this topic to provide a
comprehensive analysis inclusive of all nine steps that flows from start
Assume that you will be presenting your analysis to a group of senior
management at your place of employment that urgently needs to know this
information to make a major financial decision for your company. In 250
words, develop an introduction to your analysis that can serve as an
overview. Consider factors that might impede their ability to focus on
the information you are presenting. For example, some of your audience
may be pressed for time, another may have a crisis in their work team
that needs to be attended to quickly, and others may simply not be
paying attention. You have one chance to impress them; keep your
overview focused, succinct, and informative. Present only key and other
potentially relevant points this group needs to know.