Anthony Nixon

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Way of America (renamed United Way Worldwide) is a large non-profit
organization that assists people all around the world for more than 125
years. Several individuals who intended to make their city better
founded it in Denver in 1887. This first campaign of united nation dealt
with health and welfare departments, collected charity funds, and
coordinated relief agencies. Thus, the great United Way movement was
created in order to help people obtain financial stability, improve
education, promote a healthy lifestyle, and provide emergency assistance
in any possible issue.

the United Way meets the toughest problems of “nearly 1,800 communities
across more than 40 countries and territories” (“Our History | United
Way Worldwide”, 2017). In these communities, people volunteer, donate,
and empower ideas for the local solutions. Having united the
organization’s forces with the National Football League in 1973, the
public service programs were developed to involve football players and
coaches into different social activity. Since that time, the
organization “drafted 39,000 people to serve as readers, tutors, and
mentors” (“Our History | United Way Worldwide”, 2017). In this way,
numerous kids and their families were encouraged to keep fit, eat
healthy food, and practice physical activity. “United Way impacts up to
50 million lives every year,” helping everyone to achieve the aim (“Our
History | United Way Worldwide”, 2017). Would it be kids, students,
parents, or workers, they may always obtain necessary help, support, and
a piece of advice. Additionally, the organization joined forces with
many foundations to protect low-wage families and save their money (“Our
Mission | United Way Worldwide”, 2017).

United Way Worldwide is tightly connected to almost every social area
of human’s life, including business and government. Thus, millions of
cherished funds are invested into the most important social fields of
different countries and provide their improvement. Nevertheless, it is
hard to cope with the biggest issue of every non-profit organization and
find employees and volunteers, who will be identified with company’s
mission and present valuable service. Additionally, a fierce competition
exists there exists among charity organizations, as their amount is
increasing. In this way, people send their money to new organizations
more heartily. It happens because it is thought that large organizations
support abroad targets more than local American objects. American
residents do not feel confident about their cherished money and prefer
to donate to small local organizations, considering them more honest and

the mentioned suspicion is not the only one issue for donors to be
concerned. In 1995, a fraud scandal was broken, headed by the United Way
leader. His name was William Aramony, and he was considered a person
who had implemented new approaches of charity and developed the
organization into a powerful empire. Unbelievably, but he appeared to be
a fraud who had stolen more than 1 million dollars of cherished funds.
The Washington Post had written about the purposes of the borrowed
funds: “He used United Way money to support a luxurious lifestyle that
included craps games in Las Vegas, frequenting velvet-rope dance clubs
and eating lobster dinners in tony restaurants” (“United Way leader’s
fraud scandal marred charitable legacy”, 2017). As a matter of fact, he
explained his behavior with the intention to integrate into rich
people’s life to obtain more financial support for the United Way. This
situation severely affected the organization and amounts of donated
money were reduced. Despite the fact that many years have passed, people
still remember the learned lesson and think twice before providing

strategic plan of United Way Worldwide should include solutions for two
issues mentioned above. First, organizational leaders and managers
should think of a more positive image for this non-profit institution.
People have to believe that every coin they cherished would be used in
important purpose. It is necessary to develop a strong targeted
marketing approach and advertise, demonstrating the achieved results.
Unquestionably, the policy of the company should be transparent, and
every resident has to have access have access to the money turnover.
Thus, the Internet access to this sort of information must be easy and
understandable for everyone.

it is necessary to persuade people that the organization does not
support abroad targets more than local objects. For this purpose, the
network performance should be provided along with real pieces of
evidence about the productive results for American society. Donors
should admit that a large organization is more efficient than small
local associations, and it is capable of implementing significant
long-term projects in the USA. For promoting this idea, it is essential
to create a well-developed mobile platform.

it is crucial to attract more volunteers all around the globe. People
should be motivated to help and be engaged in a variety of events. For
that purpose, the United Way of America should organize more meetings
with football players and charity fairs. Also, it is possible to invite
TV stars and famous people for these events. Besides, volunteers have to
observe results of their work and feel that their help is priceless.
Thus, there is a need to arrange conferences for them in different
countries and prepare the remarkable reward for the best volunteers.

Way of America is an organization with a productive past and
outstanding future. Despite various issues, it is moving forward and
implements new ideas into the real life. More than 100 years it helps
people to obtain stability and education, improving every aspect of
their life. Thus, in the long run, it is expected to become the largest
non-profit organization in the world and help everyone who is in demand.


Our History | United Way Worldwide. (2017). Retrieved 18 April 2017, from

Our Mission | United Way Worldwide. (2017). Retrieved 18 April 2017, from

United Way leader’s fraud scandal marred charitable legacy. (2017). Washington Post. Retrieved
18 April 2017,

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