Assignment #1 – MKTG 2270-1 With your Marketing Activity group

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Assignment #1 – MKTG 2270-1 Winter 2018

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With your Marketing Activity group, undertake an external analysis for the industry sector you identified to profile for the Marketing Activity Report.

For each of the main external business environments (Political, Economic, Social, Technological, Environmental and Legal):

  • identify the key trends that will either positively or negatively impact the industry sector identified
  • estimate the size of the impact (small, medium, or large)
  • timeframe (short term, medium term, or long term) of when the impact will affect the industry.

Maximum length of the main text for the external analysis is 5 pages using the same layout guidelines provided for the main Marketing Activity Report. This assignment is due on October 2 at the beginning of class.

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