Auto Concepts Segmentation Analysis

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Please respond to all the questions in Case 15.2 in your textbook. Please refer to the PowerPoints tutorial titled “Regression Analysis” for guidance on the analysis. You need to use the file “Auto concepts Recoded” for this assignment.

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Please make sure you write out the reports as if you were presenting them to a client or your supervisor. Please write the report in a way that someone who is not already familiar will the case can also understand the information.

Use charts and tables as needed. Make sure the charts and table are presentable and clearly labelled.

Attach your SPSS output in a separate file.

Please read the chapter and refer to the tutorial before attempting the assignment.

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