Company Selection Milestone Project

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This second project focuses on expanding into the company focused on in this digital media overarching project. For this milestone it’s all about focusing on the right audience ensuring an understanding of that audience. The following should be answered and addressed in the milestone submission:

What appears to be the main audience/customer segment that is conducting business with this company? 

Why do you believe this based on preliminary research and experience with the company/brand? Please provide reference material to support this

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Do you think this company has more of a need of developing new leads/customer acquisition, or focusing on retention of existing customers, or both? Explain why

How many followers does this company have on their twitter, facebook and/or Instagram accounts (apply all that are relevant that they have)

If you compare their follower count to one main competitor, who would that competitor be and how does your company stack up to it? If higher or lower in follower count, do you think this is a key indication the company needs a better digital and social media plan? Explain with rationale. (provide screenshots)

This milestone should be between 4-6 slides in length. You should add in any feedback from Milestone 1 as well in this submission and include MIlestone 1 and 2 together.

Course project milestone 1

Deepak baraili

Amberton university

MGt4280.e1 digital advertising & new media

Dr. kyle allison

Apple Inc


Apple Inc. is a multinational technology company that designs, manufactures, and sells consumer electronics, computer software, and online services.

Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, and is headquartered in Cupertino, California.

After the formation of Apple Inc. Steve Jobs assumed the role of the chief executive role of the company and helped Apple company in its transformation to become the leading technology company in the world.

Mission and vision statements

Apple mission statement : “Bringing the best user experience to its customers through its innovative hardware, software, and services. ”

Apple vision statement: “We believe that we are on the face of the earth to make great products and that’s not changing.”

Products and services

Apple’s products includes iPhones, iPads, MacBooks, iMacs, AirPods, Apple Watches, Apple TVs, HomePods, and Apple Music.

Apple also offers services such as Apple Pay, Apple Arcade, Apple News+, Apple Care+, and iCloud.

Apple’s market share

Apple is the world’s largest technology company by revenue and one of the world’s most valuable companies.

Apple’s total net sales amounted to 394.33 billion U.S. dollars in their 2022 financial year.

Digital Media Presence

Apple Inc. has a comprehensive digital media presence:

Company’s Website:

Customers can purchase products, view product information, and find support from the company’s website.

Social Media:





Referral presence: Apple has an affiliate program which allows content creators to earn a commission when they refer customers to Apple products.

Other Marketing Mediums:

Apple Inc. also participates in a variety of other marketing mediums;

Television and radio advertising,

Billboards and other displays),

Direct mail, and digital marketing (including email and pay-per-click campaigns).

Print advertising (magazines and newspapers)

Initial Opinion of Digital Media Presence:

Apple Inc. has an extensive digital media presence, and they have been able to capitalize on the success of their products to build a strong brand presence.

They have a well-designed website, several active social media accounts, and an affiliate program to help them reach customers.

Overall, their digital media presence is well-structured and effective.

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