Complete 3 separate essays- Corporate communication analysis, Journalist interview, and apply your knowledge

Essay 1- Corporate Communication Analysis

Identify three organizations from the same industry (e.g., automotive, airlines, financial services, etc.) and compare and contrast the way each uses corporate communication (media, social media, website, interviews, YouTube, etc.).

In your analysis you should briefly summarize how each use corporate communication; however, your essay should focus on a comparative evaluation of the effectiveness of the three organizations based on the principles discussed in your readings for the week.
Your analysis should meet the following requirements:

• Be between 3-4 pages in length, with a separate title page, and reference page.
• Formatted according to CSU-Global Guide to Writing and APA Requirements.
• Have a clear central thesis summarizing the results of the analysis.
• Demonstrate a clear application of the conceptual material to the case.
• Provide a succinct explanation of and support for the assessments made.

Essay 2: Journalists’ Interview

Contact journalists from two different news sources and interview them about their experiences or evaluations of corporate news releases that are likely to get used as the basis of a news story.

Develop interview questions centered on the following topics:

• Factors that guide their selection of suitable or unsuitable news releases for their newsmaking process
• Do’s and don’ts in public relations
• Relationships they must build with public relations or corporate communications professionals
• Advantages and disadvantages of using news releases as a basis for stories they write/have written.

Once you have completed the interviews, it may be helpful to build a table to summarize your findings. In addition, write a paper answering the question: How much influence do corporate communication practitioners and journalists have on each other? Be sure to clearly evaluate the reputational risks or opportunities associated with your answer.
Your analysis should:

• Be between 3-4 pages in length, with a separate title page, and reference page.
• Be formatted according to CSU-Global Guide to Writing and APA Requirements.
• Directly answer the questions.
• Present a clear and succinct summary of the analysis conducted.
• Provide clear implications of the analysis.

Essay 3: Apply Your Knowledge

Given the situation described below, if you were a strategic communication professional, what would you do?

Situation:

Monsanto risks appearing inflexible or unresponsive to the concerns of employees and the community by positioning itself toward the advocacy end of the contingency continuum. Small and medium-sized family farmers may gain considerable traction in the court of public opinion by positioning themselves as victims of a corporate Goliath. In this case, Monsanto is probably best served by a move toward accommodating smaller farmers at some level, perhaps through special donations or reduced costs on its seed in certain communities. The company should also highlight any charitable works and community programs in which it is involved. At the same time, Monsanto’s public relations department must focus on clearly explaining the high costs of product development and the value of patented seed to the public, following the phases of strategic conflict management.

Your response should meet the following requirements:

• Be between 3-4 pages in length, with a separate title page, and reference page.
• Formatted according to CSU-Global Guide to Writing and APA Requirements.
• Clearly apply the conceptual materials to assess and build your response
• Demonstrate a strong response/example of communication strategy for this situation