Developing Marketing Strategies

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Developing Marketing Strategies

You must cite all resources used and include an APA-formatted bibliography.Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself.If there is a Part A, your response should identify a Part A, etc.(100 points)(A 3-page response is required for the combination of Parts A, B, C, and D.)

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Part A Choose the type of company you work for and write a description of the company that includes the following.

1.The Industry You Operate In

2.Product Lines

3.Total Number of Employees

4.Annual Revenue

5.Top Competitor

6.Any Other Relevant Information

Part B Write an overall description of the new product you will be promoting. Include four (4) product features and one (1) benefit for each feature.

Part C Identify and describe the three (3) primary market segments (target markets) you will promote to; in each description, identify two (2) demographic and one (1) psychographic characteristic.

Part D Develop a list of five (5) marketing activities you recommend to promote this new product. Include the reason why you believe each of the marketing activities will be successful.

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