Digital business

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Task brief & rubrics

This task is a project divided into two parts: Select one firm from the list provided by your professor (
At the end of this document) and prepare a Digital Business project including the following elements based on the
SOSTAC generic analysis framework.

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FOR THE MIDTERM: Weight – 40% – Submission date: Week 9 –
Sunday December 4th, 2022 at 23:59 CEST

1. Analyze the situation in a specific region. (use a 5 C analysis)

2. Define the digital marketing objectives for the next two years.

3. Develop the marketing mix considering the new technologies available in your market.

4. Establish the strategies for your target markets.

FOR THE FINAL: Weight – 60% – Submission date: Week 13 –
Sunday 15th of January 2023 – 23:59 CEST

1. Identify what new business model and revenue model could be developed.

2. Analyze the advantages and disadvantages of an approach to developing a digital marketplace presence or e-commerce transactional website.

3. In the project’s implementation phase, could the business be transformed into an omnichannel? Justify your answer.

4. What are the variables to control the outcome of the project?


· Wordcount: 2000 – 2500 words each part

· Expected structure: Table of contents, References & appendix.

· Cover, Table of Contents, References, and Appendix are excluded from the total word count.

· Font: Arial 12,5 pts.

· Group of 3 people

· Text alignment: Justified.

· The in-text References and the Bibliography must be in Harvard’s citation style.

· The format should be a document in the respective Turnitin link.

It assesses the following learning outcomes:

· Identify current trends and technology in digital businesses

· Understand how digital technologies can be integrated into business

· Describe the digital industry and compare it with non-digital businesses

The number of the company is related to the number of the group. Group 1 : Company 1 and so on.!

1. Laboratorio Aldo-Unión

2. Rover Alcisa

3. Pc Componentes y Multimedia

4. Francisco Gil Comes

5. Europamur Alimentación

6. Hermanos Ayala Sousa

7. Primafrío

8. García Munté Energía

9. Indcresa

10. Etxe Tar



Exceptional 90-100 

Good 80-89 

Fair 70-79 

Marginal fail 60-69 

Knowledge & Understanding (30%) 

Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner. 

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary. 

Student understands the task and provides minimum theory and/or some use of vocabulary. 

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary. 

Application (30%) 

Student applies fully relevant knowledge from the topics delivered in class. 

Student applies mostly relevant knowledge from the topics delivered in class. 

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident. 

Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident. 

Critical Thinking (30%) 

Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.  

Student critically assesses in good ways, drawing conclusions from relevant authors and references. 

Student provides some insights but stays on the surface of the topic. References may not be relevant.  

Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources. 

Communication (10%) 

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck 

Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck 

Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. 

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.

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