Effects of Advertising Presentation, marketing homework help

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Effects of
Advertising Presentation

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Choose one product or service from these

  • Fast food
  • Class of consumer product
  • Personal care
  • Automobile

Research the
Internet to analyze how that product or service has been advertised.

Prepare a 15- to
20-slide Microsoft® PowerPoint® presentation in
which you investigate the role of advertising in a culture of consumerism. Be
sure to discuss the following:

  • Who determines ethical standards for
  • In what ways has advertising affected
    American culture?
  • What are the key persuasive
    techniques used in consumer advertising? Illustrate with specific
    examples, explaining how each technique works.
  • Discuss some of the critical issues
    that may arise from the following areas:

    • Children and advertising
    • Advertising in schools
    • Health and advertising
    • Political advertising
  • Find one example of a commercial that
    strikes you as particularly creative and appealing:

    • What are the elements that are
    • What is the target group of the
    • How does the commercial appeal to consumers?
    • Why do you believe this commercial
      to be effective in brand name recognition?
    • How are ethical standards met (or
      pushed to their limits)?

Illustrate your
findings with specific examples. List any references on the last slide.

Format consistent
with APA formatting guidelines.


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