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You are an internal data management consultant. Your organization wishes to “know its customer” much better in order to improve customer satisfaction and identify up-sell and cross-sell opportunities. Leadership has asked for your advice on a roadmap for this purpose.
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Develop a well-written and well-organized paper that addresses the following:(MUST BE IN APA FORMAT WITH 3 OR MORE SOURCES)
- How you will find the appropriate sources of record for customers in the organization and gain access to them
- How you will assess the quality of the data in candidate sources of record
- How you will provide a proof of concept for a single view of a customer
- Your recommendation and justification for a pilot project data architecture, which will provide insights into historical and up-to-the-minute activities for any given customer
Within the paper also include:
Explain data stewardship in relation to business intelligence
Compare and contrast OLTP and OLAP data architectures.
Compare and contrast data virtualization and data warehouses.