Foreign Business

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Foreign Marketing

  1. Write a two- to three-page paper that discusses the marketing process for a product made internationally and then sold in the United States. The purpose of this paper is to give a concrete example of target marketing, segmenting, and other marketing approaches that could be applied. In your paper:
    1. Explain the marketing mix for your product, namely:
      1. Product
      2. Pricing
      3. Place (distribution)
      4. Promotion
    2. Discuss the target market and segmentation for the product you chose:
      1. What is the product’s target market?
      2. What is the basis on which the target market is segmented?
      3. Do you think that this basis is appropriate?
      4. How might another approach, if any, be beneficial? Why?

The following should be included in document you submit./ I will complete part 1.

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  1. Part 1. I will complete.
  2. Part 2: Foreign marketing (two to three pages)

Be sure to follow these requirements in your work:

  1. Type your assignment in an MS Word document (.doc or .docx).
  2. Times New Roman, 12pt Font, double spaced
  3. Do not copy word for word from the textbook or any websites you visit.
  4. Include website URLs for the comments you are providing a response.
  5. Punctuation, grammar, spelling, and composition are a part of your grade.
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