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I need a response of a minimal 200 word of your opinion of the post below backed by references.
he simple answer is that if you are not online and actively managing your online presence, you are losing customers. Consumers are constantly looking online for answers to their questions. Can your company do this? Will this part fit my 1996 Toyota? How are their Google reviews?
The internet provides a platform where anyone can share their experience concerning a company and their products and services. There was a period where a negative review could hurt a company greatly, but more often than not the reviewer is screen captured, mocked on social media, and the company receives more business due to the exposure. By closely monitoring your company’s presence on the internet, one can quickly and effectively combat against negative reviews.
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With so many people glued to their screens and online marketing algorithms becoming more and more savvy. Consumers will tend to do the same things as their friends, family, and often just people they are nearby. “Essentially, a complex algorithm is “listening” to us, just not using microphones.” (Selman, 2021). I found this article very interesting because many people think that it is the words they say, not the locations and people they are around that are establishing the advertisements you see. This is an effective way to keep your company and products in the mind of a consumer who interacts with another person.
Selman, H. (2021, January 22). Why we see digital ads after talking about something