in-depth analysis of the Marriott hotel’s management practices

Parameters and guidelines for the assessment are as follows:
• Select an organization, e.g., a corporation, company, firm or association (ideally, an
organization which you have some interest in starting or running) for in-depth analysis of
their management practices.
• The research report should be approximately 6-7 pages (double spaced) with at least 3
scholarly references in addition to your eText for a minimum of 4 total references.
• This research should incorporate a wide array of data sources to cover all different aspects
of managing the organization in detail and suggests meaningful recommendations to the
company based on what you’ve learned in the course.
• Data sources may include: trade magazines, library sources, industry analysis, analyst
reports, focus group discussions, customer interviews, employee interviews, executive
interviews, customer surveys, social media analysis, online community analysis, etc.
• Project should be well organized and encompass the above subject and content guidelines,
and an electronic copy of the project should be submitted via safe assignment
The term paper report structure is as follows:
(This structure is only to help students to get started and think further in this directions.
Students are free to adapt the structure of the research report as they desire.)
1. Introduction
Background and Context: Discuss type of industry, products/services, existing
channels, competition in the context of sales and customer service, and how
organizational vision and strategies have influenced their management.
2. Analysis of current managerial style and philosophy
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3. Analysis of key terms and principles learned in class and how they relate to
the current status and future goals of the company
4. Analysis of related Organizational Systems, Policies & Culture
5. Recommendations
6. Conclusion
7. References