Individual Project 1 Consumer Emotion

For your Key Assignment, you will research and follow your favorite brand or store. You will also choose a product to follow throughout this session.

The final Key Assignment that is due in Phase 5 will be a Customer Satisfaction and Product Guarantee Plan. The required Key Assignment sections are the following:

• Section I: Company and Brand Information
• Section II: Product Pitch Script
  • This section will optimize the perfect pitch for selling your brand. Include features and benefits of the product.
• Section III: Cross-Selling and Promotional Opportunities
  • This section will examine and recommend 2 complementing products for your brand, relevant to the customer’s lifestyle to build brand awareness and loyalty.
  • Develop 1 promotional campaign for selling these complementing products.
• Section IV: The Product Promise and Guarantee

The project deliverables for Section I are as follows:

• Visit your favorite store where your product is distributed, either a brick-and-mortar (BAM) store or virtual store.
  • Study the store and the product’s return policy.
• Develop a brief PowerPoint presentation identifying the company, the brand you selected, and your store’s customer service policy.
  • Find a competitor, and analyze its policy. What are some of the similarities and differences?

The requirements for your PowerPoint presentation are as follows:

• 100–150 words of speaker notes per slide
• Title and reference slides (2 slides)
• Specifics and explanation of store customer service and product policies for each store (2–3 slides)
• Comparison of the 2 policies (3–4 slides)
  • 1 positive aspect about both policies
  • 1 negative aspect about both policies
  • 1 way you would update or change the policy for today’s customer, and why you would choose to make that change

Please submit your assignment.