international marketing
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Order Paper Now- How likely is it for a country to adopt a system of either 100-percent capitalism or 100-percent communism?
- According to Harvey E. Heinbach, a vice-president of Merrill Lynch, “You’re better off making any car in Japan than in the U.S. But the political realities don’t allow that.” Discuss this comment from both economic and political perspectives and as related to the United States and Japan.
- (A) Why is it important for an international marketer to study culture? What are the techniques available for undertaking cultural analysis?
- (B) What do you understand by the term ‘political risk’? What is the management process available for managing political risk’?
- Study the case below and answer the questions given at the end:
a) Do you see any disadvantage for BMW in going to direct distribution in foreign markets?
b) What advantages might the company realize by operating through its own marketing subsidiaries?
c) In marketing the decision for the U.S. market, what questions would you ask? What variables would you consider?
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