Marketing plan

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Week 3 Assignment

For the Week 3 Marketing Plan Assignment, you will be responsible for writing up the SWOT analysis for

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your product or service. You will also be responsible for creating five strengths, five weaknesses, five

opportunities, and five threats for your product or service. Refer to Chapter 2 and Appendix 1 (which

includes a sample marketing plan with the SWOT analysis).

Writing an analysis is more than a list. There needs to be an explanation of your choices. The SWOT

should be the most researched portion of the paper. Support every choices

NOTE: My choice of Product and services

Company: Petco Product/Service: Petco Rewards Program Description: Petco will launch a

new rewards program for customers that will reward them for their loyalty. Customers will

be able to sign up for the program online or in-store and will receive benefits such as

exclusive discounts, free shipping, and early access to new products. Customers will also be

able to accumulate points with every purchase they make which can be redeemed for future

purchases (HASSAN,2021). Reason for Selection: This product/service will help Petco retain

customers and increase customer loyalty. Additionally, it will help them stand out from

competitors who do not offer a rewards program. By offering customers exclusive discounts

and rewards, Petco will be able to increase their revenue and remain competitive in the pet

supply market

Previous Paper

When it comes to high-quality products and services for pets, PETCO is your go-to

specialty retailer. As of January 31, 2004, our company ran 654 outlets in 43

states and the 1.1 1.2 1.3 1.4 District of Columbia. Our goal is to provide the best

customer service possible in a variety of handy locations while also providing a

wide selection of high-quality products for customers’ pets at reasonable costs

(Dua, 2018). Our stores have the low prices and large range of a pet supply

warehouse, but are also close to home and staffed with experts who can answer

any questions you may have. According to us, this integration sets us apart from

the competition and gives us an edge in the retail industry (Dua, 2018). Our

primary store concept consists of a 12,000-15,000 square foot building situated

near grocery stores, bookstores, coffee shops, dry cleaners, and video rental

outlets, all of which are frequented by the “pet parent” demographic (Dua, 2018).

Since there are more pets and their owners are more ready to spend money on

them, we think our stores are in a good spot to capitalize on these positive long-

term demographic trends (Dua, 2018). Every single one of our stores that has

been opened since the middle of 2001 has followed our new millennium format,

which features a more eye-catching display of our pet products and places more

of an emphasis on our more profitable supply categories. There’s a lot of rivalry in

the market for pet supplies, services, and food. There are primarily three types of

competitors in this industry: traditional pet stores and independent service

providers; specialty pet store chains; and supermarkets, warehouse clubs, and

mass merchants (Dua, 2018). Product variety and quality, store proximity and

accessibility, customer service, and low pricing are what we see as our main

competitive advantages (Dua, 2018). Our plan is to limit the number of products

that are identical to those sold by grocery stores, warehouse clubs, and discount

retailers by specializing in unique items and high-end pet food. We feel confident

in our ability to compete across multiple regions (Dua, 2018). Some of our rivals,

however, generate far more revenue than we do, and they also have more

financial and managerial resources at their disposal. 2.1 2.2 2.3 References Dua, T.

(2018). The 27 most innovative CMOs in the world in 2021.

lobalcmos. pd

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