Marketing Terms

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********Please answer each question with no less than 180-200 words for each question in a word document. There are 8 questions and each question must have a source so please be sure to cite the source for each answered question. However, do not copy and past exactly from the source but allow it to help you create an original answer. Answers copied directly from the source with no originality or without being put in your own words will be considered plagiarism******Please Put Answers In Your Own Words*****

***Please Put Answers In Your Own Words***


1. Explain Marketing Funnel

2. Explain Customer Perceived Value (CPV)

3. Explain Institutional Market

4. Explain Derived Demand

5. Explain a Joint Venture

6. Explain Product Adaptation

7. Explain Competitive Frame of Reference

8. Explain Points-of-Difference (PODs)

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