MKT 500 Marketing Management Week 9 Discussion 1

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Omni-channel Integration – Watch the video, Omni-channel Integration, and answer the following questions:

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Question One

  • Develop a digital and social marketing communications plan using communications channels for your hypothetical business.

Question Two

  • Is social media right for your hypothetical business? Did you mark yes to the majority of the questions in the checklist? If so, what social media channels would you use and why? If not, why is social media not right for your business? Complete and upload the social media checklist. What social media channels would you use and why?

Question Three

  • How would you modify the messaging specific to digital/social media and personal selling? Provide an example to illustrate this point.
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