Module 7 Assignment_MegaBrew: AB InBev-SABMiller Merger
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On November 11, 2015, ABI-Inbev agreed to acquire SABMiller in a transaction valued at $107 billion. Search the Internet for more information about this merger e.g. this NY Times article and answer the following questions in a single Word document.
- Why do you think ABI-Inbev proposed to acquire SABMiller? What benefit is expected from the acquisition? (5 points)
- Why would ABI-Inbev agree to sell certain assets/brands to other firms e.g their 59 percent stake in MillerCoors? What other challenges does the firm have in this merger deal? (5 points)
- How will the merger affect the U.S. beer industry? How should competitors e.g. Molson Coors respond? (5 points)
each question no more than 200 words
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