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Recommendation Presentation & Outline

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Purpose: To demonstrate your ability to (1) apply the three-step process to preparing a presentation, (2) conduct research in support of your recommendation, (3) organize and outline your analysis logically and persuasively, (4) and deliver your recommendation as an effective persuasive presentation for a business context.

This assignment links to course objectives 1, 2, 4, 6, 7, & 8.

Type of Assignment: The presentation including visuals (slides) is worth 150 points. Additionally, after your presentation, you must review your presentation video and complete your self-evaluation.

Audience: Your boss and your company’s board of directors.

Situation: You have written your Recommendation Report for Global Mind’s Philanthropy Initiative and shared it with your boss and board of directors. Ms. Al-Jamil wants you to present your findings to her and the board at the next meeting. Everybody should have read your report before the presentation, but realistically, you know that might not be the case. As you are Ms. Al-Jamil’s executive assistant and the person she chose for this project, she, of course, knows you. The board, however, does not, so dress professionally and introduce yourself and your credentials.

Assignment: Develop a five-minute, direct, persuasive presentation recommending the philanthropic cause and model the company should adopt. Do not include a comparison to other models as you did in the report; focus on WHAT you want the Global Mind to do and WHY. Present the most relevant reasons supporting your recommendation. Anticipate concerns your partners and advisory board might have—address those concerns within your presentation so they know you’ve considered those concerns and can justify your recommendation in spite of them. Be prepared to answer questions at the end of your presentation. This presentation is video-recorded for your subsequent self-evaluation.

The Presentation

You’ll have 5 minutes to present (not including the Q&A). Your presentation must include PowerPoint/Prezi slides. Your presentation should demonstrate your ability to

  • Extract the key information from your indirect, analytical report and reorganize and rephrase it into a direct, persuasive presentation.
  • Present your recommendation following the Recommendation Presentation Outline (p. 3).
  • Provide a realistic recommendation based on evidence (facts, illustrations, authoritative quotations) and address any concerns you anticipate your audience might have.
  • Present to the target audience (your boss and your company’s board, not your fellow classmates!)
  • Use uncluttered visuals that illustrate and reinforce the concepts you’re presenting rather than repeat them—think tables, graphs, models, flow charts, examples, photos. You may use visuals from your report or create new ones, BUT no cut-and-paste graphs.
  • You do not have to have a reference list, but use simple, in-text citations for graphics presenting statistical data (charts, graphs). FYI, I would include a ref. list in this type of presentation.
  • You do need a title slide; make your title slide interesting and persuasive. Include your name and title on this slide.
  • Speak fluently (minimal filler words, e.g., ah, um, ok, you know); project your voice; use vocal inflection that demonstrates interest, emphasizes key points, and differentiates ideas.
  • Use gestures and bodily actions that naturally reinforce and illustrate what you are saying and project confidence. Review your text readings on presentations AND your feedback and self-evaluation from your first presentation for ideas of where and how to improve.
  • Establish direct eye contact with the audience throughout the presentation (minimally glancing at visuals).

  • Be natural; share your personality with your audience to generate rapport and be persuasive.
  • Dress professionally. (Not business casual for a board presentation!)




After your speech, review your recording and complete the self-evaluation in Canvas.

Recommendation Presentation Outline

Complete this Purpose Statement: As a result of my presentation, my audience will… (use this statement to evaluate your completed outline for effectiveness).


A.Attention step—FIRST, gain the audience’s attention. Focus their attention on what you are saying—grab them; involve them; make them forget what’s on their minds and listen to what is on your mind.

Techniques: An opening question or audience poll; a startling statement or statistic; a relevant story, picture, or graphic; a demonstration; a quote; etc.

B.Introduce yourself & establish your credibility.

C.Recommendation— For context, briefly, give enough information for the audience to know the basic product or service (e.g. “As a successful health food restaurant, we …”). State your main points (recommend the cause and implementation model) and your reasons (two to four reasons) why the audience should buy into your main point.Use your reasons to organize the body of the presentation.


The body develops each of your supporting reasons with evidence, facts, statistics, anecdotes, analogy, i.e. research. Use a variety of supporting ideas both qualitative and quantitative (refer to reading re. logos, ethos, pathos):

A.Create a single sentence to state your first reason.

1.Be sure you’ve made it clear why this reason is important.

2.Provide evidence (facts, illustrations/examples, quotations).

3.Provide evidence (facts, illustrations/examples, quotations).

Transition from reason 1 to reason 2.

B.Create a single sentence to state your second reason.

1.Be sure you’ve made it clear why this reason is important.

2.Provide evidence (facts, illustrations/examples, quotations).

3.Provide evidence (facts, illustrations/examples, quotations).

Transition from reason 2 to reason 3.

C.And again, for each reason.

Transition from last reason to addressing concerns.


Anticipate at least one concern the audience might have, and address it; mitigate it if possible. Acknowledge legitimate concerns, and explain why your recommendation is still valid.

Transition from addressing concerns to your conclusion.


A.Restate your recommendation, the reasons and key points—in a new way (don’t simply repeat what you’ve already said).

B.End with a memorable statement that motivates your audience to consider your recommendation.

Call for action—What do you want the audience to do, to think; what’s the next step?

C.Invite questions.

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