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Privately email your instructor with project ideas and thoughts for your portfolio project options. In particular, choose a company to use for your marketing plan. Review the Portfolio Project Description and rubric in Week 8 and the Portfolio Project Milestone and rubric in Week 5.
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Submit an outline of your marketing plan to instructor for review and feedback. Be sure to include the following in your plan:
- Executive summary
- Company overview
- Situational analysis
- Objectives or goals, usually according to strategic plan and focus
- STP (market/product/customer) analysis
- Marketing mix
- Financial projections
- Implementation plan
- Evaluation and control metrics
IMPORTANT NOTE: The company cannot be Apple or Samsung. This must also be a new concept and cannot be previously used work because the college uses the Turn It In system.