Price promotions are commonly used by retailers to motivate consumers to make a purchase. Both the amount off and percentage off are in widespread use, and research on when to use each method has been

We are confident that we have the best essaywriters in the market. We have a team of experienced writers who are familiar with all types of essays, and we are always willing to help you with any questions or problems you might face. Plus, our writers are always available online so you can always get the help you need no matter where you are in the world.


Order a Similar Paper Order a Different Paper

Price promotions are commonly used by retailers to motivate consumers to make a purchase. Both the amount off and percentage off are in widespread use, and research on when to use each method has been mixed. The current study evaluated intent to purchase for a lower- and higher-priced item using either a fixed amount or a percentage off. For the lower-priced item, participants saw a promotion for balloons regularly selling for 48 pesos, but on sale with either a 12-peso or a 25% discount. The higher-priced item was a 480-peso sweater on sale with either a 120-peso discount or a 25% discount. One hundred and fifty-one students were randomly assigned to the treatments and responded to two questions measuring value perceptions: “I would be saving a lot of money if I made my purchase at this store,” and “This store is selling the advertised product at a considerable discount.” Participants answered each question on the scale 1 (“strongly disagree”) to 5 (“strongly agree”)

Writerbay.net

Do you have a lot of essay writing to do? Do you feel like you’re struggling to find the right way to go about it? If so, then you might want to consider getting help from a professional essay writer. Click one of the buttons below.


Order a Similar Paper Order a Different Paper

Save your time - order a paper!

Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlines

Order Paper Now