Procter and Gamble Using a SWOT Analysis for Strategic Thinking

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Procter and Gamble – Using a SWOT Analysis for Strategic Thinking

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Microsoft PowerPoint Presentation and a SWOT analysis template in the Assessment Resources. Both
will be required in this assessment. To explain and support your
internal and external analyses, five current, scholarly, or professional
resources are needed for this assessment.


Develop a PowerPoint presentation of 8–12 slides (with speaker’s
notes) that synthesizes the internal and external analyses from prior
assessments for your selected firm. Your presentation is to include the
following in a well-developed SWOT analysis and a summary of potential
strategic actions based on the SWOT analysis:

Summary of SWOT Analysis
  • Examine the internal resources, capabilities and competencies of
    the selected firm using key strategic management tools and models such
    as the VIRO Framework and Value Chain.

    • Look specifically for capabilities that are required for the company’s competitive advantage.
    • Be specific about the firm’s resources (both tangible and
      intangible) that seem most strategically important, now and in your
      vision of the company’s future strategic development.
    • Cleary state where firm Strengths and Weaknesses are found.
  • Analyze the firm’s external environment including its general
    environment, industry, and competitive position. Choose a strategic
    management model such as PEST analysis or Porter’s Five Forces Model to
    use in this analysis. Clearly state where external Opportunities and Threats are found.
  • Illustrate the key strengths, weaknesses, opportunities, and
    threats using a SWOT table. You might also develop a SWOT figure that
    depicts your findings in a way that allows for more effective
    integration and synthesis of your key ideas.
Strategic Actions Based on SWOT Analysis
  • Relate the SWOT analysis to/with the key strategic actions the
    selected firm could take to further its alignment and long-term success.

    • How can you relate internal strengths and weaknesses with
      opportunities and threats in the external environment? Are there
      capabilities that need to be enhanced in order to capitalize on
      opportunities or reduce threats? Are there capabilities that can be
      divested because they no longer are need in the current or projected
    • What are the strategic actions that would align specific strengths and weaknesses with specific opportunities and threats?

Your presentation should be written clearly and be communicated
effectively to organizational leadership in a business environment. Keep
in mind that the audience is an upper level leadership audience, so
formatting your content to appeal to that audience will help your
presentation be on point.

Additional Requirements

  • References: Support your PPT presentation with at
    least five academic resources
    . You
    must use proper APA style and format for citations and references.
  • Length: 8–10 PPT slides (with speaker’s notes), plus references.
  • Written communication: Demonstrate graduate-level
    writing skills through accurate communication of thoughts that convey
    the overall goals of the analysis and do not detract from the message.
  • Font: Times New Roman, 12 point.

Refer to the Using a SWOT Analysis for Strategic Thinking Scoring
Guide to ensure that you meet the grading criteria for this assessment.

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