Procter and Gamble Using a SWOT Analysis for Strategic Thinking

Procter and Gamble – Using a SWOT Analysis for Strategic Thinking

Preparation

Microsoft PowerPoint Presentation and a SWOT analysis template in the Assessment Resources. Both
will be required in this assessment. To explain and support your
internal and external analyses, five current, scholarly, or professional
resources are needed for this assessment.

Requirements

Develop a PowerPoint presentation of 8–12 slides (with speaker’s
notes) that synthesizes the internal and external analyses from prior
assessments for your selected firm. Your presentation is to include the
following in a well-developed SWOT analysis and a summary of potential
strategic actions based on the SWOT analysis:

Summary of SWOT Analysis

• Examine the internal resources, capabilities and competencies of
  the selected firm using key strategic management tools and models such
  as the VIRO Framework and Value Chain.
  • Look specifically for capabilities that are required for the company’s competitive advantage.
  • Be specific about the firm’s resources (both tangible and
    intangible) that seem most strategically important, now and in your
    vision of the company’s future strategic development.
  • Cleary state where firm Strengths and Weaknesses are found.
• Analyze the firm’s external environment including its general
  environment, industry, and competitive position. Choose a strategic
  management model such as PEST analysis or Porter’s Five Forces Model to
  use in this analysis. Clearly state where external Opportunities and Threats are found.
• Illustrate the key strengths, weaknesses, opportunities, and
  threats using a SWOT table. You might also develop a SWOT figure that
  depicts your findings in a way that allows for more effective
  integration and synthesis of your key ideas.

Strategic Actions Based on SWOT Analysis

• Relate the SWOT analysis to/with the key strategic actions the
  selected firm could take to further its alignment and long-term success.
  • How can you relate internal strengths and weaknesses with
    opportunities and threats in the external environment? Are there
    capabilities that need to be enhanced in order to capitalize on
    opportunities or reduce threats? Are there capabilities that can be
    divested because they no longer are need in the current or projected
    environment?
  • What are the strategic actions that would align specific strengths and weaknesses with specific opportunities and threats?

Your presentation should be written clearly and be communicated
effectively to organizational leadership in a business environment. Keep
in mind that the audience is an upper level leadership audience, so
formatting your content to appeal to that audience will help your
presentation be on point.

Additional Requirements

• References: Support your PPT presentation with at
  least five academic resources. You
  must use proper APA style and format for citations and references.
• Length: 8–10 PPT slides (with speaker’s notes), plus references.
• Written communication: Demonstrate graduate-level
  writing skills through accurate communication of thoughts that convey
  the overall goals of the analysis and do not detract from the message.
• Font: Times New Roman, 12 point.

Refer to the Using a SWOT Analysis for Strategic Thinking Scoring
Guide to ensure that you meet the grading criteria for this assessment.