Review the resources listed at the end of this assignment along with the terms and concepts discussed this week to prepare for this assignment: strategic managementcompetitive advantagestrategic planm

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Review the resources listed at the end of this assignment along with the terms and concepts discussed this week to prepare for this assignment:

  • strategic management
  • competitive advantage
  • strategic plan
  • mission statement
  • vision statement
  • core values statement
  • AFI

Create a Word document and title it Strategic Management Research Journal Part 1. (Be sure to download and follow the template that I provided for you that is attached). Use a Title page and a References page with at least three references. No running head is required, but do use headings to separate portions of your paper, and remember to cite your sources in the main body of your paper. Please no abbreviated bullet or numbered lists, express yourself in full paragraphs that are 3-5 sentences in length.

Write a 500- to 700-word response to the following prompts (but please do not “cut & paste” the prompts/questions, use short APA headings) as your journal entry:

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  1. Justify the guiding principles required for preparing effective statements that describe the mission, vision, and the core values of an organization as covered in the assigned reading.
  2. Compare whether Caterpillar Inc.’s mission, vision, and core values conform to the guiding principles in the text and support organizational strategic planning principles as justified in prompt #1. Refer to the Caterpillar Inc. website listed in the Resources section below.
  3. Assess what Caterpillar Inc.’s current competitive advantages and disadvantages are by considering their business partners, allies, and general operations. Research the assignment resources listed below. Based on your research, evaluate Caterpillar’s current competitive advantages and disadvantages.


  • Strategic Management Project Background
  • Caterpillar Inc. website
  • Research Caterpillar’s Annual Report
  • Research CATERPILLAR public information, such as news releases, financial reports, and marketing analyses

Review the resources listed at the end of this assignment along with the terms and concepts discussed this week to prepare for this assignment: strategic managementcompetitive advantagestrategic planm
4 Title of Paper Student Name Course/Number Due Date Faculty Name Title of Paper Use the title of your paper rather than the word “Introduction.” Notice this is the only Level One Heading that should not be bolded. Triple click your mouse anywhere in this paragraph to replace this text with your introduction. Often the most important paragraph in the entire essay, the introduction grabs the reader’s attention—sometimes a difficult task for academic writing. Level One Heading Replace the level one heading with the words for your heading. The heading must be in bold font and centered. Headings are a necessary part of helping your audience track the sub-topics discussed in the body of the essay or report. Be sure to indent the first line of each paragraph between five and seven spaces by pressing the Tab key one time on the keyboard. In addition, remember to double space the entire paper using the double space functionality in Word. This template is already formatted for double spacing. Another Level One Heading In addition, keep in mind an academic essay should contain at least five paragraphs, which includes the introduction (introductory paragraph), the body (which is generally at least 3 paragraphs), and the conclusion (generally one paragraph). Most well-developed paragraphs contain at least 3-5 sentences, one of which is the topic sentence. Limit each body paragraph to one sub-topic. Remember to always use citations such as this one (Wheelen, Hunger, Hoffman, and Bamford, 2015). Conclusion The closing paragraph is designed to bring the reader to your way of thinking if you are writing a persuasive essay, to understand relationships if you are writing a comparison/contrast essay, or simply to value the information you provide in an informational essay. The closing paragraph summarizes the key points from the supporting paragraphs without introducing any new information. Every Reference on the references page must have a citation in your text, and every citation must be listed on the references page as well. If in doubt, cite! References This is a hanging indentation. To keep the hanging indent format, triple click your mouse on this line of text and replace the information with your reference entry. You can use the Reference and Citation examples from the Owl at Purdue to help format your source information into a reference entry. The reference page always begins on the top of the next page after the conclusion. You must list every citation with a reference, and every reference must have an in-text citation to avoid plagiarism. Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2015). Concepts in strategic management and business policy: Globalization, Innovation, and sustainability (14th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.

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