Situation 3 Pet Business

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Mary Wilson is a 31 year old wife, and mother who wants to
start her own company. She has no previous business experience but has an ideal
for marketing an animal-grooming service, with an approach similar to that used
for pizza delivery. When a customer calls, Wilson will arrive in a van in less
than 30 minutes and will provide grooming service. Many of her friends think
the ideal has promise but dismiss her efforts to seriously discuss the venture.
However, Wilson is not discouraged; she plans to purchase the van and the
necessary grooming equipment.

Question 1. What target market or markets can you identify
for Wilson? How could she forecast sales for her service in each market?

Question 2. What advantage does her business have over
existing grooming business?

Question 3. What business name and promotional strategy
would you suggest that Wilson use?

Chapter Situation writing assignments

Chapter Situation writing assignments

Criteria Ratings Pts

Meaningful content answering all questions

Excellent

10 pts

Good Job

6 pts

Missing Content

4 pts

Poor Job

2 pts

No Marks

0 pts

10 pts

Grammatically correct content

Excellent Job

5 pts

Good Job

3 pts

Poor Job

0 pts

5 pts

Content indicates student has read and understands the chapter information.

Excellent job

10 pts

Good job

6 pts

Poor job

0 pts

10 pts

Total Points: 25

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