– Subject: Strategic Management. – Mandatory book for this week’s assignment (file attached – please include in citations): Rothaermel, F. T. (2013). Strategic management: Concepts. New York: McGraw-

We are confident that we have the best essaywriters in the market. We have a team of experienced writers who are familiar with all types of essays, and we are always willing to help you with any questions or problems you might face. Plus, our writers are always available online so you can always get the help you need no matter where you are in the world.


Order a Similar Paper Order a Different Paper

– Subject: Strategic Management.

– Mandatory book for this week’s assignment (file attached – please include in citations):

  • Rothaermel, F. T. (2013). Strategic management: Concepts. New York: McGraw-Hill Education. (Chapter 10).
  • Caves, R. (1996), Multinational Enterprise and Economic Analysis (New York: Cambridge University Press); and Dunning, J. (1993), Multinational Enterprises and the Global Economy (Reading, MA: Addison-Wesley).
  • Stiglitz, J. (2002), Globalization and Its Discontents (New York: Norton).
  • Ghemawat, P. (2011), World 3.0: Global Prosperity and How to Achieve It.
  • Friedman, T. L. (2005), The World Is Flat: A Brief History of the Twenty-First Century.

– Please include at least 3 sources in your citation.

Save your time - order a paper!

Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlines

Order Paper Now

– The assignment should follow the APA Guidelines.

– The assignment is attached in a PDF file, please download it to review this week’s tasks.

– Subject: Strategic Management. – Mandatory book for this week’s assignment (file attached – please include in citations): Rothaermel, F. T. (2013). Strategic management: Concepts. New York: McGraw-
Dis c u ssio n Q uestio n: B ack g ro und It is c o m mon fo r fir m s to “ g o g lo bal” in o rd er to a cce ss a la rg e r m ark e t in s u pport o f gro w th . N ot a ll b usin esse s s tr iv e to b e h uge c o nglo m era te s, a nd y e t m any in te ntio nally s m alle r fir m s s e ek b usin ess a ro und th e w orld . T he Q uestio n ( 2 0 P oin ts ) If t h e g oal is n ot to b e a la rg e m ult in atio nal c o rp ora tio n, w hat r e aso ns m ig ht d riv e s m all fir m s to e m bra ce a g lo bal b usin ess s tr a te gy? S upport y o ur id eas w it h c o ncre te e xa m ple s.
– Subject: Strategic Management. – Mandatory book for this week’s assignment (file attached – please include in citations): Rothaermel, F. T. (2013). Strategic management: Concepts. New York: McGraw-
Assig nm en t: E ssay # 1: T he H olly w ood film in dustr y g arn ers a s u rp ris in gly la rg e p erc e n ta ge o f it s r e ve nues ( n early 7 5 p erc e nt) fr o m fo re ig n s a le s. T his n um be r is s u rp ris in gly la rg e g iv e n se ve ra l c o nstr a in ts th at U S film s h ave w hen s e llin g in te rn atio nally . F ir s t, th ere a re n um ero us p ir a cy c o nce rn s. E ve n in th e E uro pean U nio n ( E U ), w here c o untr ie s lik e B rit a in a nd F ra nce im pose fin es o n p ro duce rs a nd b uye rs o f p ir a te d c o nte nt, o th er co untr ie s s u ch a s S pain h ave lo ng b een h ave n s fo r th e d is tr ib utio n o f ille gal m ovie s and m usic . In F ebru ary 2 011 , S pain p asse d a n ew la w to p ro vid e b ette r p ro te ctio n o f co pyrig hte d m ate ria l, b ut e nfo rc e m en t m ay b e d if f ic u lt in a c o u ntr y w here n early 5 0 perc e nt o f a ll In te rn et u se rs a dm it to ille gally d ow nlo adin g c o p y-rig hte d c o nte nt ( tw ic e th e E U a ve ra ge r a te ). C hin a is in fa m ous fo r it s r a m pan t b usin ess in ille gal m ate ria ls . In 2 010, a C hin ese g ove rn m ent r e port fo und th at th e m ark e t fo r p ir a te d D VD s w as $ 6 b illio n. A s a c o m paris o n, th e to ta l b ox-o ff ic e r e ve n ues in C hin a in 2 010 w ere $ 1.5 b illio n. O ne re aso n is th at tic ke t p ric e s fo r m ovie s in C hin a a re s te ep a nd m ovie s a re c o nsid ere d lu xu ry e nte rta in m ent th at fe w c a n a ff o rd . A noth er r e aso n th at “ b la ck-m ark e t” s a le s in C hin a a re s o h ig h is th at le git im ate s a le s o fte n a re n ot a llo w ed. C hin a a llo w s o nly a bout 20 n ew n on-C hin ese m ovie s in to it s th eate rs e ach y e a r. A ddit io nally , it h as s tr ic t lic e nsin g r u le s o n th e s a le o f h om e-e nte rta in m en t g oods. C hin ese c e nso rs a re n ot lik e ly t o a ppro ve th e s a le o f o ff ic ia l D VD s fo r m ovie s s u ch a s L ara C ro ft T o m b R aid er: T he C ra dle o f L if e , B la ck S w an, a nd T he S ocia l N etw ork . A s a r e su lt th ere is o fte n n o le git im ate p ro duct c o m petin g w it h th e b ootle gged o ff e rin gs a va ila ble v ia D VD a nd th e In te rn et in C hin a. M ovie s tu dio s a re m ovin g to s im ult a neous w orld w id e r e le ase s o f e xp ecte d b lo ck- b uste rs in p art to tr y to c u t d ow n o n th e r e ve n ues lo st to p ir a cy. In te rn atio nal g ro w th is e xp ecte d to c o ntin ue a nd ta ke in cre asin g s h a re s o f H olly w oo d film r e ve nues, e sp ecia lly i n th e fa ce o f fa llin g U S D VD s a le s. C hin a is r e porte dly b uild in g n ew c in em a s cre ens a t a r a te o f th re e p er d ay in 2 011 . Y et g ro w th in C hin a ( a nd e ls e w here ) is n ot a s p ro fit a ble a s tr a dit io nal r e le ase s in th e U nit e d S ta te s. F or e xa m ple , film d is tr ib uto rs ty p ic a lly e arn 5 0 to 5 5 p erc e nt o f b ox-o ff ic e r e ve nues in A m eric a . T he a ve ra ge in m any o th er co untr ie s is c lo se r to 4 0 p erc e nt ( th e r e st g oes to th e c in em a o w ner). B ut in C hin a, a t y p ic a l H olly w ood film d is tr ib uto r g ets o nly 1 5 p erc e n t o f th e b ox-o ff ic e tic ke t r e ve nue. Q uestio ns 1. G iv e n th e fo rc e s o n th e H olly w ood m ovie in dustr y , is it lik e ly w e w ill s e e a d ecre ase in th e p ro ductio n o f r e g io nal- a nd U S-c e n te re d m ovie s, o r w ill s m all i n dependent m ovie p ro duce rs p ic k u p a h ig her s h a re o f th e d om estic U S m ark e t? P le ase e xp la in . 2. Wh at a lt e rn ativ e s c o uld m ovie p ro duce rs d eve lo p to h elp c o m ba t th e p ir a cy o f fir s t- r u n m ovie s a nd fo llo w -o n D VD a nd In te rn et r e le ase s? 3. H ow w ould y o u p rio rit iz e w hic h n atio ns to e xp a nd d is tr ib utio n in to if y o u w ere w ork in g fo r a m ajo r H olly w ood m ovie s tu dio ? Essay # 2: M any U S c o m panie s h ave b eco m e g lo bal p la ye rs . T he te ch n olo gy g ia nt IB M em plo ys o ve r 4 65,0 00 p eople a n d h as r e ve n ues o f r o ughly $ 100 b illio n. A lt h ough IB M ’s h eadquarte rs is in A rm onk, N ew Y ork , th e v a st m ajo rit y o f it s e m plo ye es ( m ore th an 7 0 perc e nt) a ctu ally w ork o uts id e th e U nit e d S ta te s. IB M , lik e m an y o th er U S-b ase d m ult in atio nals , n ow e arn s th e m ajo rit y o f it s r e ve n ues ( ro ughly tw o-th ir d s) o uts id e th e U nit e d S ta te s[1 ]. IB M ’s r e ve nues in th e B R IC c o u ntr ie s h ave b een g ro w in g a t b etw een 20 a nd 4 0 p erc e nt p er y e ar, w hile th ey h ave g ro w n b y o nly a bout 1 to 3 p erc e nt in d eve lo ped m ark e ts s u ch a s th e U nit e d S ta te s. IB M ’s g oal is to o bta in 3 5 p erc e nt o f it s t o ta l r e ve nue fr o m fa st- g ro w in g e m erg in g e co n om ie s s u ch a s th e B R IC c o untr ie s b y 2015. T o c a ptu re th ese o pportu nit ie s, IB M ( a lo ng w it h m an y o th er m ult in atio nal co m panie s) h as b een r e ducin g t h e U S h eadco u nt w hile in cre asin g e m plo ym ent in e m erg in g e co nom ie s s u ch a s In dia . Q uestio ns 1. G iv e n th at tr a dit io nal U S fir m s s u ch a s IB M h ave o ve r 7 0 p erc e n t o f th eir e m plo ye es o uts id e th e U .S . a nd e arn a lm ost tw o-th ir d s o f th eir r e ve nues fr o m outs id e th e U S, w hat is a n a ppro pria te d efin it io n o f a “ U S fir m ”? 2. Is th ere a ny s p ecia l c o nsid era tio n a fir m s h o uld h ave fo r it s “ h om e c o untr y ”? Is it e th ic a l to la y o ff w ork e rs in th e U S w hile h ir in g o ve rs e a s? W hat a bout k e epin g pro fit s o uts id e th e U S in o ff s h ore a cco unts to a vo id p ayin g c o rp ora te ta xe s? E ssay # 3: A lib aba a nd C hin a’s E -C om merc e : “ O pen S esa m e” c o m es tr u e in th e A ra bic t a le o f “ A li B aba a nd th e F orty T hie ve s.” A li B aba, th e p oor w oodcu tte r, o pened th e ca ve w it h h id den tr e asu re b y s a yin g th e m ag ic w ord s “ O pen s e sa m e!” In m odern -d ay C hin a, A lib aba is a fa m ily o f e -c o m merc e b usin esse s, w hic h T he W all S tr e et J o urn al describ ed a s “ c o m para ble to e B ay, A m azo n , a nd P ayP al a ll r o lle d in to o ne, w it h a s ta ke in T w it te r-lik e W eib o th ro w n in to b oot.” A lib aba’s m ain tr a din g p la tfo rm s a re T a obao and T m all; to geth er th ey p ro ce sse d $ 170 b illio n in tr a nsa ctio ns la st y e ar. T his is m ore th an A m azo n a nd e B ay c o m bin e d! S o, w hat is A lib aba’s m ag ic ? A lib aba h ad a h um ble b egin nin g. In 1 999, a fo rm er E nglis h te ach er n am ed J a ck M a sta rte d th e c o m pany w it h a te am o f 1 8 in h is a partm en t in H angzh ou, a c it y s o m e 1 00 m ile s s o uth w est o f S hanghai. T he y e a r 1 999 a ls o m ark e d th e s ta rt o f C hin a’s e xp lo siv e g ro w th o f In te rn et u se rs ( S ee F ig -2 4). B y 2 012, C hin a’s In te rn et u se rs g re w to 5 64 m illio n, a c o m pound a nnual g ro w th r a te ( C AG R) o f a w hoppin g 3 7.6 p erc e nt. Fig ure 2 4 In it ia lly , A lib aba’s w ebsit e w as a b usin ess-to -b usin ess ( B 2B ) p la tfo rm w here C hin a’s s m all a nd m ediu m -s iz e d b usin esse s c o u ld s h o w ca se th eir p ro ducts to b uye rs a ro und th e w orld . A lib aba w as n ot th e f ir s t c o m pa ny to e xp lo re o pportu nit ie s in in tr o ducin g C hin a’s m anufa ctu rin g to g lo bal d em an d, b ut it w as th e fir s t to d o s o o nlin e. In it s fir s t ye ar o f o pera tio n, A lib aba s ig ned u p n ew m em be rs a t a r a te o f 1 ,2 00 p er d ay. B y 2 002, th e y o ung s ta rtu p w as a lr e ady p ro fit – a ble . B y 2 012, A lib aba fa cilit a te d tr a nsa ctio ns in b asic a lly e ve ry c o untr y in th e w orld . 1999, E ach N et, a noth er C hin ese In te rn et v e n tu re , w as fo unded in S hanghai b y tw o Harv a rd M BAs w ho w ante d to c re ate a “ C hin ese e B ay,” a n a uctio n s it e fo r lo ca ls to s e ll a nd b id fo r g oods. B y 2 003, E ach N et h ad 2 m illio n u se rs a nd 8 5 p erc e nt m ark e t s h are in C hin a’s c o nsu m er-to -c o nsu m er ( C 2C ) tr a nsa ctio ns. A t th e tim e, e B ay w as a ctiv e ly l o okin g to e xp and in C hin a a nd e ve n tu ally a cq u ir e d E ach N et a s it s C hin a o pera tio n fo r $180 m illio n in 2 003. F earin g e B ay w ould lu re a w ay s m all b usin esse s, A lib aba la unch ed a c o m petin g C 2C pla tfo rm , T a obao ( m eanin g “ d ig g in g tr e asu re ” in C hin ese ), a s a d efe nsiv e s tr a te gy. U nlik e E ach N et w hic h c h arg ed lis tin g a nd tr a nsa ctio n fe es fr o m s e lle rs , T a obao w as fr e e fo r th e u se r. B ut T a obao’s f r e e s e rv ic e s d id n ot e ro de E ach N et’s lo ya l c u sto m er base . E ach N et’s d om in ant m ark e t p osit io n m ea nt m ore p ro ducts a nd m ore o pportu nit ie s fo r b oth b uye rs a nd s e lle rs to tr a de. A lt h ough E ach N et w as c o m petin g head to h ead w it h T a obao o n a dve rtis in g c a m pa ig ns, e B ay m ad e a d ecis io n to t e rm in ate E ach N et’s h om egro w n te ch n olo gy p la tfo rm a nd m ove a ll E ach N et u se rs to e B ay’s U S p la tfo rm in 2 004. In te rn ally , th is w as c a lle d a “ m ig ra tio n” a t e B ay. T he in te nt w as to c re ate o ne g lo bal tr a din g p la tfo rm th at w ould a llo w e B ay u se rs to tr a de w it h e ach o th er, n o m atte r w here th ey w ere lo ca te d. The p ro ble m w as th at e B ay’s U S p la tfo rm d id n ot h ave th e s e t o f fe atu re s th at E ach N et needed to c o m pete in C hin a. T he o nlin e d ata th at o nce fr e ely flo w ed w it h in C hin a n ow beca m e c ro ss-b ord er tr a ff ic a nd h ad to p ass th e C hin ese g ove rn m ent’s “ fir e w all. ” T he sp eed to lo ad E ach N et’s w eb p a ge s lo w ed s ig nif ic a n tly . F ru str a te d u se rs le ft E ach N et in d ro ve s a nd tu rn ed to T a obao fo r a b ette r a lt e rn ativ e . W hile m ost d ecis io ns a t E ach N et h ad to g o to e B ay’s U S h eadquarte rs fo r a ppro va l, A lib aba s w if tly la unch ed a n um ber o f in nova tiv e s e rv ic e s to a ssis t tr a nsa ctio ns o n T a o bao. O ne w as A liw angw ang, an in sta nt m essa gin g s e rv ic e h e lp in g b uye rs a nd s e lle rs in te ra ct. A noth er w as A lip ay, a n e scro w p aym ent s yste m to r e duce o nlin e tr a nsa ctio n r is ks. J u st th re e m onth s a fte r eB ay’s m ig ra tio n, T a obao h ad c a ptu re d 6 0 p erc e n t o f th e C 2C m ark e t s h are , le avin g E ach N et a t 3 0 p erc e nt. In 2 006 , e B ay s h u t d ow n E ach N et a nd fo ld ed it s C hin a opera tio n a lt o geth er. A lib aba, m eanw hile , c o ntin ued to b uild it s e -c o m merc e v e n tu re a ro und T a obao. In 2 007, it s e t u p A li- s o ft, w here T a o bao s e lle rs c o u ld b uy c u sto m iz e d th ir d -p arty s o ftw are to h elp w it h th eir d ay-to -d ay o pera tio ns, a nd A lim am a, w here T a obao s e lle rs c o uld p ost a ds o n a n etw ork o f s p ecia liz e d w ebsit e s. A ntic ip atin g a g ro w in g s h are o f b usin ess-to – co nsu m er ( B 2C ) tr a nsa ctio ns o f o nlin e r e ta ilin g, T a o bao la unch e d T M all, a d edic a te d B 2C p la tfo rm to c o m ple m ent T a o bao in 2 008. ( S ee F ig -2 5) F ig ure 2 5 B y 2 012, A lib aba e m plo ye d 2 4,0 0 0 p eople a nd h ad o ve r $ 4 b illio n in r e ve nues, b eco m in g th e c le ar m ark e t s h are le ader in a ll th re e e -c o m merc e a re as ( B 2B , C 2C , B2C ) in C hin a ( s e e F ig -2 6). A lib a ba’s in it ia l p ublic o ff e rin g is h ig hly a ntic ip ate d b eca use th e c o m pany is v a lu ed a t s o m ew he re b etw een $ 55 b illio n a nd $ 120 b illio n. C hin a’s I n te rn et e -c o m merc e m ark e t is e xp e cte d to g ro w to $ 600 b illio n b y 2 020. T he U S o nlin e se arc h fir m Y ahoo o w ns a 2 4 p erc e n t s ta ke in A lib aba. F ig ure 2 6 Q uestio ns 1. H ow w as A lib aba a ble to b eco m e th e le adin g o nlin e tr a din g p la tfo rm in C hin a? T hin k a bout s ta ndard s, n etw ork e ff e cts , a nd c ro ssin g th e c h a sm ( fr o m m odule 4 ). 2. A pply th e C AG E d is ta nce fr a m ew ork to h elp e xp la in w hy e B ay w as n ot s u cce ssfu l in th e C hin ese m ark e t. Wh y d o y o u th in k A m azo n h as o nly 1 .9 p erc e nt m ark e t sh are in C hin a ( s e e F ig -2 6), w hile it h old s s o m e 2 6 p erc e n t m ark e t s h are o f th e $226 b illio n U S e -c o m merc e m ark e t? W hat g enera l c o n clu sio ns d o y o u d ra w ? 3. Revie w th e in te gra tio n-re sp onsiv e n ess fr a m ew ork . W hic h g lo bal s tr a te gy p osit io ns w ould y o u r e co m mend U S e -c o m merc e c o m pa nie s s u ch a s e B ay, A m azo n, a nd oth ers p urs u e, a nd w hy? 4. D oes y o ur r e co m mendatio n in q u estio n 3 s u p port th e n otio n th at th e “ w orld is fla t,” o r w ould “ s e m i- g lo baliz a tio n” b e a m ore a ccu ra te d escrip tio n? S upport y o ur arg um ents . E ssay # 4: B YD – “ B uild Y our D re am s” in A m eric a T he C hin ese c o m pany B YD , a n a cro nym fo r “ B uild Y ou r D re am s,” b egan lif e a s a m anufa ctu re r o f r e ch arg eable b a tte rie s in 1 995. It is n ow le ve ra gin g th is e xp ertis e in to e le ctr ic v e hic le s. B ut w hy w ould a b atte ry m an ufa ctu re r d iv e rs if y in to c a r m anufa ctu rin g? U nlik e c o m ple x g aso lin e e ngin es, e le ctr ic c a rs a re p ow ere d b y s im ple m oto rs a nd g earb oxe s th at h ave v e ry fe w p arts . E le ctr ic v e h ic le s a re th ere fo re m uch c h eaper a nd m ore s tr a ig htfo rw ard to b uild . B YD ’s c la im to fa m e is a lit h iu m ir o n phosp hate b atte ry o n w hic h c a rs c a n r u n 2 50 m ile s o n a s in gle th re e-h our c h arg e. B YD se lls p lu g-in h yb rid s a nd a ll- e le ctr ic v e h ic le s in C hin a, A fr ic a , th e M id dle E ast, a nd S outh A m eric a . In 2 013, it e nte re d th e U S m ark e t. G iv e n th e p ro ble m s c a rm ake rs fa ce d in th e a fte r-m ath o f th e g lo bal fin ancia l c ris is , w hic h w it n esse d th e b ankru ptc ie s o f G M a nd C hry sle r, fo r a n ew fir m to e xp and in to th e auto m anufa ctu rin g in dustr y d oe sn ’t s e e m a dvis a b le . Y et B YD is jo in in g th e fr a y. H ow ca n it s id este p s u ch in su rm ounta ble e ntr y b arrie rs ? T he a nsw er: T e ch nolo gy is le ve lin g th e p la yin g fie ld . M r. W ang, fo und er a nd c h a ir m an o f B YD , e xp la in s h is s tr a te gic in te nt: “ It’s a lm ost h opele ss fo r a la te co m er lik e u s to c o m pe te w it h G M a nd o th er e sta blis h ed auto m ake rs w it h a c e ntu ry o f e xp erie nce in g aso lin e e ngin es. W it h e le ctr ic v e hic le s, w e’r e a ll a t th e s a m e s ta rtin g lin e .” [2 ] A ctu ally , B YD m ay e ve n h ave a h ead s ta rt b eca use o f it s d eep e xp erie nce in b atte rie s, s e llin g th em to te ch nolo gy c o m panie s s u ch a s M oto ro la , N okia , a nd S am su ng, a nd s u p ply in g m ore th an 5 0 p erc e nt o f th e w orld ’s g lo bal h andse t b atte rie s. N ow it is le ve ra gin g it s c o re c o m pe te ncie s in b atte rie s, th e m ost c rit ic a l c o m ponent o f e le ctr ic v e h ic le s, in to c a r m an ufa ctu rin g. In 2 003, M r. W ang, w ho w as tr a in ed a s a c h e m is t, d ecid ed to m ake c a rs . B YD a cq uir e d a s ta te -o w ned, n ear-d efu nct c a r m an ufa ctu re r a nd la unch e d it s fir s t s e lf – d eve lo ped se dan m odel tw o y e ars la te r. T he m od el s o o n b eca m e a n atio nal b ests e lle r, a nd B YD a t o p-te n a uto m anufa ctu re r in C hin a. B y 2 009, B YD ’s a uto d iv is io n m ade u p m ore th an 50 p erc e nt o f th e c o m pany’s to ta l r e ve n ue ( F ig -2 7). E ve n le gendary in ve sto r W arre n B uff e tt w as s o im pre sse d w it h th e c o m pa ny a nd W ang’s e ntr e pre neuria l s p ir it th at a s u bsid ia ry o f M r. B uff e tt’s B erk s h ir e H ath aw ay b ought a 1 0 p erc e nt e quit y s ta ke in B YD fo r $ 232 m illio n. F ig ure 2 7 Leve ra gin g th e c o m pany’s k n ow -h ow in m akin g r e ch a rg eable b atte rie s, B YD d eve lo ped an a ll- e le ctr ic m odel, th e e 6. In 2 009, B YD in tr o duce d th is n ew m odel a t th e N orth A m eric a n In te rn atio nal A uto S how . T he d ebut g enera te d b uzz in th e c a r in dustr y a nd fu ele d th e c o m pany’s a m bit io n to p ro m ote it s b ra nd in A m eric a . B YD in dic a te d it s p la n to s ta rt s e llin g th e fiv e -s e at s e d an to fle et c u sto m ers in th e L os A ngele s a re a b y 2 010. A fte r a lm ost a y e ar o f d ela y, B YD o pened it s N orth A m eric a n h eadquarte rs in L os A ngele s in 2 011 . H ow eve r, th e c o m merc ia liz a tio n o f th e e 6 n eve r o ccu rre d in th e U S fo r a n um ber o f r e aso ns: T he e 6 n ee ded fu rth er d eve lo pm en t; L os A ngele s la cke d th e adequate in fr a str u ctu re o f c h arg in g s ta tio ns r e quir e d fo r e le ctr ic v e hic le s; a nd th e c it y d id n ot p ro vid e a n in ce ntiv e s ch e m e fo r g re en c a r b uye rs a t th e tim e. In a ddit io n, alr e ady w ell- e sta blis h ed a uto m an ufa ctu re rs la unch e d e le ctr ic m odels , s u ch a s N is sa n’s L eaf a nd G enera l M oto r’s V olt ( a p lu g-in h yb rid ), n ot to m entio n th e p opula r To yo ta P riu s ( a ls o a p lu g-in h yb rid la unch e d in 2 000 in th e U S). A ll th is h as m ade it m uch m ore d if f ic u lt fo r B YD to e nte r th e U S m ark e t s u cce ssfu lly . G iv e n th ese c h alle nges, B YD is n ow fo cu sin g o n m akin g a ll- e le ctr ic b use s. T he p rim ary ta rg et m ark e t is m etr o polit a n tr a n sp o rt a uth orit ie s, a nd B YD s e e m s to b e g ain in g m om entu m . Its a ll- e le ctr ic b use s a re b uilt o n th e p ro ductio n p la tfo rm o f a C hin ese co ach m anufa ctu re r a cq uir e d in 2 009. T he fir s t a ll- e le ctr ic b us m odel, th e K 9, r o lle d o ff B YD ’s p ro ductio n lin e in 2 010. K 9’s d ebut g enera te d im media te c o m merc ia l in te re st. In 2 012, B YD s o ld m ore th an 1 ,2 00 b use s p ric e d a t $ 300,0 00 e ach to c o untr ie s s u ch a s Is ra el, U ru guay, C olu m bia , C an ada, a nd th e N eth erla nds. M r. W ang h asn ’t g iv e n u p o n h is d re am o f m akin g it b ig in A m eric a , th ough. T o m eet th e re quir e m ents o f th e “ B uy A m eric a A ct” ( w hic h s p e cif ie s th at U S g ove rn m ent a gencie s m ust p ro cu re p ro ducts w here U S-m ad e p arts a cco unt fo r m ore th an 6 0 p erc e nt o f to ta l co m ponent c o sts ), B YD a nnounce d in 2 012 it s p la n to o pen a n e le ctr ic -b us a sse m bly p la nt in L anca ste r, C alif o rn ia . T his a nnounce m en t c a m e r ig ht a fte r B YD r e ce iv e d a 1 0- bus o rd er w orth $ 12.1 m illio n fr o m L ong B each T ra nsit , a tr a nsp ort a gency s e rv in g th e co m munit ie s s o uth o f L os A ngele s. B YD is n ow b uild in g it s b use s in th e C alif o rn ia p la nt usin g lo ca l la bor, a nd h as b ene fit te d fr o m th e a bilit y o f tr a nsp o rt a gencie s a nd o th er public e ntit ie s in th e U S to ta p f e dera l s u b sid ie s th at c o ve r u p to 8 0 p erc e nt o f th e c o st o f b uyin g e le ctr ic b use s. B YD is e ye in g o th er lu cra tiv e C alif o rn ia m ark e ts , a ls o , s u ch a s th e L os A ngele s C ounty M etr o polit a n T ra nsp o rta tio n A uth orit y a nd B AR T ( B ay A re a R apid T ra nsit ) . B YD p la ns to d e liv e r b etw een 2 00 a nd 3 00 e le ctr ic b use s to c u sto m ers in th e U S b y th e e nd o f 2 014. S o, th e q uestio n r e m ain s . . . W ill B YD b e a ble to c o ntin ue b uild in g it s d re am in A m eric a ? Q uestio ns 1. Wh at ty p e o f c o m pany is B YD ? Is it a b atte ry m an ufa ctu re r o r a c a r a nd b us m anufa ctu re r? O r is it s o m eth in g e ls e e ntir e ly ? W hat is B YD ’s c o re c o m pete ncy? H ow d oes it le ve ra ge it s c o re c o m pe te ncy to d iv e rs if y ? ( Y ou m ay w ant to r e fe r to F ig -2 8, “ T he C ore C om pete nce – M ark e t M atr ix .” ) Fig ure 2 8 2. T hin kin g a bout th e c o nce pt o f lia bilit y o f fo re ig nness, w hat w ould y o u c o nsid er to b e B YD ’s g re ate st c h alle nge w he n a tte m ptin g to c o m pe te s u cce ssfu lly in th e U S m ark e t? H ow w ould y o u a ddre ss th ese c h a lle nges? 3. Wh at ty p e o f g lo bal s tr a te gy w ou ld y o u r e co m mend B YD p urs u e b ase d o n th e in te gra tio n-re sp onse fr a m ew ork ? D o y o u th in k B YD w ill b e s u cce ssfu l in A m eric a ? Wh y o r w hy n ot? [1 ] IB M A nnual R eports , v a rio us y e a rs . [2 ] “ T e ch nolo gy le ve ls p la yin g fie ld in r a ce to m ark e t e le ctr ic c a r,” T he W all S tr e et Jo urn al, J a nuary 1 2, 2 009.

Writerbay.net

Do you have a lot of essay writing to do? Do you feel like you’re struggling to find the right way to go about it? If so, then you might want to consider getting help from a professional essay writer. Click one of the buttons below.


Order a Similar Paper Order a Different Paper