Summary of a cross-cultural research article.

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Cross-cultural research is a method of study that psychologists use to compare data and behaviors of people from differing cultures, rather than a single culture. In cross-cultural research, you need to ensure that there is equivalence throughout the study, as well as a lack of bias in your measures, associations, and conclusions. Equivalence is the evidence that your research uses the same techniques and measures to test the same phenomenon across cultures, and this equivalence helps your research to be considered valid and reliable. In addition to equivalence, you must be aware of the potential for personal bias in any cross-cultural research you conduct.

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A bias is prejudicial predisposition that can prevent impartial thinking. In cross-cultural research, a bias can appear in various forms, such as the Barnum statement (a one-size-fits-all description) or the self-fulfilling prophecy (your assumptions about others can cause them to meet those expectations) (Matsumoto & Juang, 2008; Shiraev & Levy, 2010).

For this Discussion, perform an academic literature search in the Walden Library for a research study that includes specific cross-cultural research. Then, analyze the theoretical, methodological, and ethical issues included in the research study.


Do Consumers Discriminate Against Foreign Companies Even When They are Green?

Write a 250-400 words essay which include the following points:

1. A brief summary of the research study, including the topic and conclusions of the study.
2. Explain any possible theoretical, methodological, and ethical issues involved in the study.
3. Finally, share your thoughts about how, as a scholar-practitioner, you might address one or more of these issues.

Support your responses using the Learning Resources and the current literature.



  • Course Text: The Handbook of Culture and Psychology
    • Chapter 5, “The Evolution of Cross-Cultural Research Methods”
    • Chapter 16, “Polishing the Jade: A Modest Proposal for Improving the Study of Social Psychology Across Cultures”
  • Article: Byrne, B. M., & van de Vijver, F. J. R. (2010). Testing for measurement and structural equivalence in large-scale cross-cultural studies: Addressing the issue of nonequivalence. International Journal of Testing, 10(2), 107–132.
    Retrieved from the Walden Library using the PsycARTICLES database.
  • Article: Chen, F. F. (2008). What happens if we compare chopsticks with forks? The impact of making inappropriate comparisons in cross-cultural research. Journal of Personality & Social Psychology, 95(5), 1005–1018.
    Retrieved from the Walden Library using the Academic Search Complete database.
  • Article: Li, J., & Karakowsky, L. (2001). Do we see eye-to-eye? Implications of cultural differences for cross-cultural management research and practice. The Journal of Psychology, 135(5), 501–517.
    Retrieved from the Walden Library using the ProQuest database.
  • Article: Peña, E. D. (2007). Lost in translation: Methodological considerations in cross cultural research. Child Development, 78(4), 1255–1264.
    Retrieved from the Walden Library using the MEDLINE With Full Text database.

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