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This assignment will focus on examining the concept of customer experience. Customer experience differs from customer service, but both are vital to the success of any company. The customer service that a company provides is an essential part of delivering an excellent overall customer experience.
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In a 1-2 page paper, complete the following requirements of this assignment:
- Define customer experience and provide examples of positive customer experiences that you have personally observed.
- Explain why customer service is so important for providing a great customer experience.
- Identify one company that consistently produces an outstanding customer experience and list the ways that they deliver this experience for their customers.