The marketing process creates value for both the company and the consumer. For example: customer satisfaction is dependent upon the product’s perceived performance relative to a buyer’s expectations.

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The marketing process creates value for both the company and the consumer. For example: customer satisfaction is dependent upon the product’s perceived performance relative to a buyer’s expectations. If the product performs as or better than the customer expected, they are likely satisfied and willing to purchase the product or service again. If the product does not meet customer expectations, the customers will likely not be satisfied and may write a poor review on the company and/or the product.

For this discussion, think of an example of a product (or service) offering that has either met or exceeded your expectations by creating value for you OR did not meet your expectations or create value for you. Write a review of that product/service. Give it a 1-5 star rating (1 being awful and 5 being awesome) and explain why you rated it the way you did.

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