Understanding Marketing and Customer Relationships, marketing homework help

Understanding marketing as a multi-step
process relying on building successful customer relationships is
essential to helping organizations grow and achieve their goals. This
assignment defines marketing, the customer value proposition, and
creating mutually beneficial relationships between the organization and
target, as well as applies these concepts to the student to create a
personal brand.

Assignment Steps

Resources: Week 1 textbook
reading, Week 1 video, American Marketing Association Website, and
University Career Center: Crafting Your Image

Scenario: You have just
graduated from the University of Phoenix with your Bachelor’s Degree.
You have decided either to seek a promotion at your current work,
explore new career opportunities, or open your own business and are
using your marketing knowledge to position yourself for career growth.

Develop a 1,050-word response to the following using the scenario above:

• Provide a definition of marketing from the American Marketing
  Association. Define the customer value proposition. Discuss the
  differences between the marketing process and advertising, the goals of
  creating a strong customer value proposition, and the unique
  relationship that exists between company and customer.
• Use your workplace, a company you would like to work for, or an
  entrepreneurial vision and apply the concepts of the customer value
  proposition and relationship marketing to their operations. Introduce
  who the company, or business idea is and what they do. Provide examples
  demonstrating how the company uses these concepts successfully. Are
  there any ways they can improve in these areas? How?
• Determine how your own personal brand links to the organization’s
  customer value proposition. Discuss ways you can integrate a customer
  value proposition and use relationship marketing to position yourself
  the best. Please share examples to illustrate your thoughts and
  reasoning.

Cite a minimum of two peer-reviewed sources with at

least one coming from the textbook, the Week 1 video, or the University

Library.