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Please answer the following question with a minimum of 150 –
250 word count. A cover page/title page is not needed. Use APA format with
scholarly articles to support your answer, include in-text citations and a
reference page. Please use the reference that I provided in the attached file,
here is the reference: Solomon, M. R., Marshall, G. W., & Stuart, E. W.
(2012). Marketing: Real people, real choices. New Jersey: Prentice Hall. Please
use an additional scholarly article for the second reference, total of 2
references, the one I provided you and another from your research! No
PLAGIARISM and let me know if you have any questions or concerns!
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Define personal culture. Discuss your OWN
personal culture.What are the core
values of YOUR particular culture? Specifically, how do these core values
affect your BEHAVIOR as a CONSUMER (in other words what do you purchase or not
purchase due to your core values)? Generally are your core values collectivist or individualistic and
why? Most importantly, what are the
implications regarding cultures and core values for companies marketing
products and services to consumers? Be specific and provide EXAMPLES. Include
scholarly research on core values as they relate to consumer behavior.