Wk 5, MKT 574: Digital and Social Media Strategies

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Digital and Social Media Strategies

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Assignment Content

Many digital and social media sites are widely used in marketing strategies. Please note, analysis for 10 digital and social media channels. Limit two channels per paragraph. Complete the following:

Paragraph 1 – Introduction

Paragraph 2 – Identify a company that could benefit from better use of social media.

Paragraph 3 – Analyze 2 digital channels and describe the strengths and weaknesses of each of these as a marketing tool for this company

Paragraph 4 – Analyze 2 digital channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.

Paragraph 5 – Analyze 2 digital channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.

Paragraph 6 – Analyze 2 digital channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.

Paragraph 7 – Analyze 2 digital channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.

Paragraph 8 – Analyze 2 social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.

Paragraph 9 – Analyze 2 social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.

Paragraph 10 – Analyze 2 social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.

Paragraph 11 – Analyze 2 social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.

Paragraph 12 – Analyze 2 social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.

Paragraph 13 – Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your analysis.

Paragraph 14 – Determine key performance indicators to measure the success of the online strategy.

References – Cite at least four (4) peer-reviewed references

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