Wk 5, MKT 574: DR 2

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175 – 265 words

Cite at least one (1) peer reviewed reference

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Respond to the following by furthering the conversation by going into why you like the 5 Cs:


Melodi Guilbault


For many decades marketing has been defined using the 4Ps (product, price, place, promotion). There are other paradigms that have been introduced. One I like is the 5 Cs. The 5Cs looks at marketing from the customers’ perspective rather than the company perspective. The 5Cs are customer solution, cost to the customer, convenience, communication and connection.

/12/23, 4:51 AM


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